Natural cosmetics with body and soul
Effective | Vegan | Sensual | Beautiful
We strive to achieve the perfect balance between the active ingredients that nature has to offer us, age-old knowledge of plants and herbs and the latest findings from science. It is the objective of combining these three factors to attain the ideal threesome in all of our care products that drives us on a daily basis.
We are working towards a future where only natural and sustainably managed raw materials and ingredients for the care and revitalisation of our body are used. In doing so, we are making modern cosmetics a little more herbal every day.
We develop, produce and sell first-class natural cosmetics that allow everyone to optimally care for and regenerate their bodies whilst keeping a clear conscience.
Our products are therefore exclusively plant-based. Furthermore, we categorically reject any substances that involve animal testing. We want to promote health and beauty and, at the same time, fulfil our ecological responsibility towards our descendants and the environment.
With our uncompromised approach and with your trust we have evolved to the largest producer of exclusively plant- and mineral-based natural cosmetics in the German speaking area in Europe. Continue growing with us.
Our story began over 20 years ago. There was a question to be answered as to what it was that our children were actually washing themselves with and possibly also accidentally swallowing in the bathtub. Could it be improved and made more natural? At the same time, there was contact with an acclaimed “herb witch“ from the Ötz valley. This led to the creation of our first products, above all, natural cosmetic organic creams and peelings.
It soon became clear that we also don’t want to use any animal products in our manufacturing process. The foundation was laid for our focus on purely plant-based products. Since then, we have been purists in the best sense. We have dedicated ourselves to quality with the most exquisite fragrance compositions. Step by step, we gained loyal customers and, in the second half of the 2000s, we established the first extended business premises with our own production and development. Since then, we have been combining traditional knowledge of the effects of herbs with modern science. The soft, natural mountain spring water from the alps of the Ötz valley continued to form the basis for our products and indeed does so up to the present day.
From the very beginning, we have placed the greatest importance on organic growth. We have continually extended our product portfolio and, in 2013, we moved into our new company headquarters in Roppen, where the river Ache from the Ötz valley flows into the Inn. Since 2007, we have exclusively been developing and producing certified, high-quality natural cosmetics according to the strictest guidelines. Our performance with regard to quality is impressively documented by corporate certification according to the International Featured Standard – Household & Personal Care (IFS HPC).
Purists in the Best Sense
We remain loyal to our principles and values – 100%. We want to provide people with access to honest and also safe natural cosmetic products that are ethically and morally irreproachable. This applies to both our own high quality brands and to private label products which we develop and produce for our clients.
For your Body Care | For your Beauty | For your Health | For all your Senses
With warmest wishes: Mag. Werner Murr & Dr. Gordon Koell
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