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Our Vision


Since 2007 we develop and produce certified natural cosmetics with love and care right in the heart of the beautiful Tyrolean Alps. Every day we live according to our philosophy Pure Passion for Nature and produce exclusively natural cosmetics with respect for humans, animals and nature.

Pure Passion for Nature

This guiding principle shows our inner drive. We stand for honest, certified and vegan natural cosmetics and have made it our uncompromising task to create sustainable, natural and yet highly efficient products. Our formulations are free of parabens, silicone oils, mineral oils, PEG's and ingredients of animal origin.

Our vision is to give people access to honest, ethical, and morally impeccable, high-quality and affordable natural cosmetics. We stand for naturalness, regionality, authenticity, veganism and organic farming instead of "green-washing".

That is why we make sure that only best quality raw materials, mainly from regional production, are used. Other resources are used as gently and sustainably as possible. For our customers, transparency and honest education are very important to us. That's why we provide safety in the form of reliable natural and vegan certifications that you can rely on 100%.

Vegan & Cruelty-free products

Do no harm - is another important guiding principle. We categorically reject all substances that are associated with any kind of animal testing or that pollute the environment more than absolutely necessary. 

Our recipes contain alternative raw materials on a natural basis and impress with their vegan quality. In the packaging sector, we offer environmentally friendly solutions made from recycled materials as well as refillable containers. Our innovative and sustainable product solutions offer our customers optimal unique-selling propositions. 

In order to constantly develop our know-how, we also invest in targeted training measures for our employees; in particular, our product developers, in order to always be up to date with research.

PURE GREEN